Loving good design, I've found the adage 'never judge a book by its cover' hard to follow when selecting my reading material, and whenever I discover a marketing team that thinks creatively in sending out proof copies of new books, I'm especially excited.
This is how I received Rose Tremain's new book 'The Gustav Sonata' in the post today.
No impersonal Jiffy bag (though a book in a bag, in the post, is undeniably a treat), but a parcel wrapped in a sheet of music! Wonderful!